SEO from day one —
the right way.
A rare case where the success is more on the client than on me. He came in for a technical audit while still drafting the brief for the developers. Keywords and catalog structure were planned BEFORE the site launched — so the project took off as soon as Google indexed it.
What had
to be done.
The client came in for a technical audit before site development even started. The task — to build the SEO foundation into the project’s architecture, so the site would rank from day one instead of spending a year paying down technical debt.
Bake SEO into the architecture
Work on the project BEFORE launch: technical audit of the brief, keyword research, structure. So the site is SEO-ready on day one of indexing — without later rework.
Cover all the B2B demand
The catalog structure has to capture as many search queries as possible. Many B2B competitors skip this — they assume B2B doesn’t need SEO. They’re wrong.
Start with a baseline link profile
When the site comes out of the sandbox, it needs to already have a baseline link profile: crowd, niche medical publications, catalogs, social signals.
B2B and medical —
their own rules.
Medical equipment for hospitals and clinics is a narrow B2B niche with a long sales cycle and high bars on expertise. The rules here aren’t the same as in regular e-commerce.
B2B needs SEO too
Myth: "B2B clients find suppliers through recommendations, not Google." In practice — doctors and procurement staff do google. And they reach the right catalog page through a broad filter structure. Competitors who skip this — leak traffic.
YMYL and expertise
Medical content falls under YMYL — Your Money or Your Life. Google rewards expertise, authority, and trust. Links from niche medical publications give trust and reputation you can’t buy in a regular vertical.
SEO at the dev stage = savings
Reworking the catalog structure after launch is technical debt that drags on for a year. Doing it right from the start is cheaper, faster, and saves you from losing rankings during migrations.
From the dev brief
to autonomous growth.
Audit of the dev brief, before development
At the brief-drafting stage I reviewed the technical requirements, flagged SEO risks (URL structure, rendering, indexing, metadata), and added the missing sections — so the developers built it right from the first commit.
Keyword set and catalog structure
Built the full keyword set for the niche, designed the category and filter structure to capture maximum demand. Output — 918 queries with a clear map to landing pages.
Implementation oversight
Developers built the site against the updated brief. I controlled the key points: clean URLs, headings, meta templates, pagination, filters. So the technical side was right from the first commit.
Initial link profile
Once the site opened to indexing, I placed the baseline links: crowd, niche medical publications (a few articles), niche catalogs, social signals. A "this site is real" signal to Google from day one.
Handover to autonomous mode
After the active phase, the client continued publishing SEO content following the brief I’d prepared. The project kept growing significantly well after my active work ended — the structure and foundation were right.
70% of queries
in Google’s top 10.
Out of 918 queries in the keyword set — 70% are in top 10 (427 queries), 51% in top 3 (312 queries). Average position is 10. When the client gets into SEO right from the very beginning, and the foundation is built before launch — the system works on its own.
918 queries in the keyword set. Google visibility — 47%. These numbers kept growing for a long time after the active phase ended.
Want the same outcome?
When you submit a request, I receive it personally — not through a dozen managers and salespeople.