Your reputation — your revenue
10+ years in the toughest verticals — Casino, Betting, Forex. We don’t just remove negatives. We rebuild how the brand is perceived across search and media.
Numbers.
Not promises.
Negative content visibility dynamics in Google for brand queries before and after we started.
Online Casino
Brand under attack from competitors and affiliate partisans. Google top 10 packed with review sites and forums full of dirt. We added company reviews on 20 friendly platforms with controlled comments. Within a month, negative content on page one of Google was cut in half; SEO promotion of those platforms then fully pushed the negatives to page two.
Sports Betting
A payout-delay scandal hit the media. We rolled in crisis management while restoring SERPs to match the licensing regulator’s requirements. Part of the negative coverage was reworked with the authors — tone shifted to neutral. On top of that, we built a cushion of positive material in trusted media and niche forums.
Four phases.
No improvisation.
Audit
We scan SERPs for brand queries. Threat map, sentiment, speed at which negatives spread.
Strategy
Segmentation: what to push out, what to drown, what to generate. Legal and SEO vectors in parallel.
Execution
Content, link building, DMCA/GDPR takedowns, working with journalists, PR waves.
Monitoring
24/7 dashboard. Threat response within the hour. Monthly or weekly metric reports.
Three levels.
One outcome.
We pick the format to match your project phase — from preemptive defense to active crisis containment.
Pre-launch Defense
Preparing the info-field 2–3 months before brand launch
When you launch in Tier-1, page one of Google should already be working for you — before the project goes public and work begins. Partisans and competitors won’t get there first.
- Brand semantics — 10+ queries
- PBN and trust platform network
- Profiles on key review sites
- PR placements in niche media
- Legal shield: DMCA, GDPR, Right to be Forgotten
Crisis Management
Handling active negatives and reputation attacks
The top of SERPs is taken by negatives, media has started publishing, affiliates are stirring up forums. We act within 48 hours of starting.
- Emergency audit in 48 hours
- Push negatives out of the top 10
- Removals on legal grounds
- Crisis PR: media response
- Counter-narrative on forums and Reddit
- Placement budget — discussed separately
Expert Consultation
Audit and strategy for in-house teams
For brands with their own marketing team. We review the current situation, hand over a strategy and a tactic list. You execute from there.
- SERP and mentions audit
- Threat map and prioritization
- 3–6 month action plan
- Shortlist of contractors
- No long-term commitment
* The fee does not include direct project expenses — platform placement fees, PBN creation, and similar. Marketing budget depends on the client’s goals: a top-10 dominated by positive content and a top-30 are very different price tags.
In iGaming you don’t have time for "creative search". Either you control page one of Google, or competitors control it. There’s no third option.
Ready to start?
When you submit a request, I receive it personally — not through a dozen managers and salespeople.