Tires and wheels —
#1 in the niche.
Full SEO cycle for an online tires and wheels store. From an extended filter structure by tire sizes — to pushing the high-volume queries "winter tires" and "buy tires" into Google’s top 3.
What we had
at the start.
The project came in almost brand new — about 3 months old. Organic traffic — 200 users/day. The goal — to become #1 in Ukraine’s tires and wheels niche, with Google as the priority.
#1 in the UA niche
Become the leader of the Ukrainian tire and wheels market in Google SERPs. Not niche presence — outright dominance.
High-volume queries in top 3
Push high-volume queries like "winter tires" and "buy tires" into the top 3 — the most competitive commercial queries in the niche.
Multi-fold traffic growth
Turn 200 users a day into stable thousands. Especially at peak season — October–November, when drivers switch to winter tires.
Tires aren’t
a usual e-commerce.
Tire and wheel promotion has three key features you can’t skip. Miss one — and competitors take the traffic.
Tire sizes
Buyers search not by brand but by exact size: "175 65 R15", "225 45 R17". You need an extended filter structure — that’s tens of thousands of unique pages with long-tail traffic.
Seasonality
Demand comes in waves: summer tires in April–May, winter tires in October–November. By peak season, pages must be indexed and ranking — otherwise the season passes by.
Local search
Tires are often bought locally — with pickup or installation. Google Business Profile and geo-pinned pages capture warm commercial traffic with a clear intent to buy.
From filters
to Google Local.
Filter structure and keyword set
Built an extended filter structure by tire size, season, brand, diameter. Each combination — a separate landing page with its own meta set. In parallel — keyword research across every filter slice.
Content with copywriters
Briefing copywriters, reviewing texts, designing internal linking between categories, filters, and the blog. Content covered both commercial and informational queries — no junk "info posts for the sake of info posts".
On-page optimization
Full on-page work: metadata, headings, alt, clean URLs, sitemap. Tight control over implementation by the dev team — no "handed off the brief and forgot".
Link building for high-volume queries
Building the link mass for high-volume commercial queries. Working with link marketplaces and niche media. Step by step — pushing "winter tires" and "buy tires" into the top 3.
Local search + analytics
Google Business Profile for every sales point and service center. Web analytics with goal tracking and funnel visibility — to see which traffic actually drives sales.
Was 200.
Now 12,000.
The main achievement — 60× organic traffic growth at peak season (October–November). From 800 users/day at the start — to 12,000 users/day after a year of promotion. And that’s organic, without an ad budget.
The most competitive commercial queries in the niche. Each — tens of thousands of monthly searches and dozens of strong competitors in the SERPs.
Want the same outcome?
When you submit a request, I receive it personally — not through a dozen managers and salespeople.